Turn your mission into something that makes people think, feel and act.
We Need To Talk About Vulvas
We led a number of integrated PR campaigns for Callaly, including the five times nominated, “We Need To Talk About Vulvas”. Callaly launched into a crowded period-care startup market and were struggling to gain share of voice. We developed a unique brand story, away from the celebratory buzz around bleeding and instead aligned with the very real, underrepresented experiences of people with periods.
“We Need To Talk About Vulvas” uncovered some shocking findings: 40% of 16-24 year olds wished they had a “neat, symmetrical shaped vulva” and 22% of them have thought about cutting or bleaching their own vulvas.
Closing the investment gap, one conversation at a time
There’s a £600bn gender investment gap in the UK and it is estimated that it will currently take 267 years to close it. Our brief from luxury workwear brand The Fold was to get more women to start investing. Our insight told us that the problem starts with a lack of conversation - 70% of women currently don’t talk about investments, with 60% saying they don’t feel confident in the subject but there is a disproportionate benefit for women in having conversations about investing.
We launched #StartWithOne, a fully integrated campaign putting the issue in the spotlight, as well as offering a solution to encourage more women to open up about their investment journey and get started.
What our clients have said
“From the beginning, Catch understood my vision and our brief to tell the story about why Luna Daily exists. Their expertise and knowledge were invaluable and they truly felt like an extension of the team. We were blown away by the phenomenal coverage we've had as a brand- we saw an increase of 266% in social engagement off the back of increased brand awareness from PR. Catch helped us share our mission to revolutionise the intimate care category with the world.”
Katy Cottam, Founder and CEO, Luna Daily
“Catch bought genuine passion and honesty to every stage of our campaign, encouraging us to stay true to our brand values and explore the middle ground without resorting to sensationalism. Their tenacity and persistence helped us to get vulvas on daytime TV, convince Metro to change its page design, and get a banned photo reinstated on Instagram.”
Jody Elphick, Head of Brand & Marketing, Callaly
“It's pretty rare to work with the same PR agency for years at a time..but that's exactly what we've done at Thriva. The reason: Nic, Sam and the team have such a broad range of capabilities. From tactical media opportunities to deeply strategic thought leadership and positioning, they bring it all. They also happen to be delightful to work with.”
Hamish Grierson, CEO & Co-Founder, Thriva
