JUDE
Smashing stigmas and funding rounds
Bladder care and incontinence still remain one of Britain's biggest ‘health taboos’ even though these issues affect 1 in 3 women or 14 million people in the UK.
Peony Li is setting out to change that with her company, Jude which targets an “invisible demographic” of women aged between 40-60, to break down stigma around bladder care and build a community of 300 women to co-create world-class products which solve the problem.
We’ve worked with Peony over two years, driving PR coverage around key investment round announcements - first with her record-breaking pre-seed and in 2023, with her follow up seed round. As ever, we don’t just want to land news nibs about the raise but to use these moments as a key opportunity to tell a bigger story about Jude’s vision.
We secured 24 pieces of coverage for the pre-seed story alone, which made headlines across major nationals and online titles including The Times, Evening Standard and Yahoo Finance! as well as across tech and business titles such as EU-Startups, TechRound, Tech EU, Tech Funding News, Femtech Insider, Maddyness and Impact Alpha.
In 2023, we followed this success with a PR campaign to drive awareness of the brands growth into the healthcare space and US expansion, securing global coverage with the likes of TechCrunch and Insider, in addition to a landgrab feature in the Daily Express - reaching the brand’s core demographic.
“Catch has done above and beyond for Jude. The team understood the needs of our business, i.e. we need early national exposure and reach to a demographic outside the usual tech reader. They did just that and gunned for Evening Standards, The Times, Telegraph and other long tail publications. It wasn't the easiest to get the type of exposure as a pre-seed start-up, nonetheless, the care and effort Catch team put in meant we delivered an amazing PR campaign together, that raised awareness of the issue, boosted sales and paved the path for us to put bladder care into the mainstream.”
Peony Li. founder, Jude