PROVENANCE

Tech-enabled transparency

Provenance is the technology company which enables brands to eliminate the risk of greenwashing and enable customers to make ethical shopping decisions. Jessi Baker MBE founded Provenance ten years ago, when she pioneered the use of Web3 to validate sustainability claims - years ahead of the market.

Today Provenance is working globally with over 200 brands and retailers including Cult Beauty, Napolina, BELU water and Prince’s Tuna to share fact-checked social and environmental impact information.

From thought leadership, to partnership announcements and funding rounds, we’ve worked with the company for over seven years, supporting the growth of the Provenance platform by reaching business leaders and decision makers in the food, drink, fashion and technology industries, positioning founder Jessi Baker as a leading voice in the transparency movement.

Provenance has been featured in the the BBC, Financial Times, Fast Company, The Guardian, WIRED magazine, The Spectator, The New Scientist and others. Jessi was invited to speak alongside politicians and business leaders at events including the CBI Conference and The Times CEO Summit.